Media Architecture Institute

In this video professor Sanxing Cao talks about Media Architecture in China. In such a big country like China there are big differences between the different cantons. Sanxing Cao talks about three main trends in the development of media in China. Smart media, which is the integration information and communication technologies into common media systems, the second one is called ambient media, which encompasses media facades and outdoor media that can be found in common environments, the last one is natural media, which is much more focused on the interaction of humans and media devices.