The main objective of the exhibition is to represent \u00a0the state of the art in Media Architecture. We cover a broader range of projects that have one or more of the following features:<\/p>\n\n
The exhibit will cover a range of about 40 projects, which will be documented or produced in the form of prototypes, models and large-size pictures. Our goal is to present media architecture in an appropriate way. Therefore, we will place an interactive piece of media architecture, the installation \u201eBoxels\u201c, in the center of the exhibit, which will function as a space for artistic projection, as well as a point of information about project details. Visitors can take an iPad-based interactive guide that forms part of the installation, into the exhibition in order to get more detailed descriptions, photos and videos about a project. On display are projects by the following offices: UNStudio, realities:united, Adam Somlai-Fischer, Asymptote Architecture, Peter Cook, Herzog & de Meuron, Gramazio&Kohler Architecture,\u00a0 ETH Zurich – horao, Lab[au], Traxon e:cue, Zumtobel,\u00a0Citiled, ag4 \/ GKD, and many, many more.<\/p>\n\n
The exhibited projects are related to the below mentioned categories:<\/p>\n\n
Animated Architecture
\nThe facade of the buildings are animated by integrated light-sources. Architecture and the perception of the building is in the focus of the designers. The flexibility of content is rather limited due to resolution, colour and shape of the pixels. In most cases the pixels are highly customized and form the creative challenge of the project.<\/p>\n\n
Money Architecture
\nBuildings that are strongly related to Business, Banks, Shopping, Entertainment and Gambling. Light on the building surface is to attract people and make them spend money or as in the case of banks represents the power of the building owner.<\/p>\n\n
Social-Media-Architecture
\nProjects mostly developed by Media Designer that allow passers-by to interact with and take control of the content on the surface. Many projects are non-permanent and built on an pre-existing architectural structure. New media formats taking advantage of mobile apps are being developed.<\/p>\n\n
Spatial Media Art
\nProjects produced in an artistic context at the intersection of architecture and media art. Mostly non-permanent movable installations with an innovative form of spatial interaction and\/or perception of space.<\/p>\n\n
Future Trends and Prototypes
\nThis sections covers special solutions like three dimensional displays, kinetic facades or OLEDs that shed a light on how future media architectures might look like.<\/p>\n\n
Exhibition Curators:<\/p>\n