{"id":5733,"date":"2012-01-31T04:04:52","date_gmt":"2012-01-31T03:04:52","guid":{"rendered":"http:\/\/www.mediaarchitecture.org\/?page_id=5733"},"modified":"2012-01-31T04:04:52","modified_gmt":"2012-01-31T03:04:52","slug":"summit2012","status":"publish","type":"page","link":"https:\/\/mediaarchitecture.org\/summit2012\/","title":{"rendered":"Media Facades Summit, Frankfurt 2012"},"content":{"rendered":"\"Media\n\n

Following the great success of the last summit<\/a>, the aim of the 2nd Media Facade Summit is to provide a forum for discussions around the emergent issues and challenges of media facades, urban screens, and out-of-home displays. Top creatives and leading experts in the field will present projects and discuss approaches for designing and building media facades. The summit is part of the Luminale 2012<\/a> which runs in parallel to the Light+Building<\/a> event taking place in Frankfurt in April 2012.<\/p>\n\n

April 18th, 2012, 9am to 9pm
\nSt\u00e4delschule Frankfurt<\/a><\/p>\n\n

THE MEDIA FACADES SUMMIT IS SOLD OUT! ALL TICKET ALLOCATIONS (INCLUDING THE CLOSING PARTY) ARE EXHAUSTED. A SMALL NUMBER OF TICKETS WILL BE AVAILABLE AT THE DOOR (BOTH FOR THE SUMMIT AND THE CLOSING PARTY).<\/p>\n\n

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About:<\/h5>\n\n

Through significant progress in LED engineering, the past years have witnessed an increasing development of media facades and media architecture, which merge buildings and light spots. Buildings thereby increasingly function as media screens or turn in to animated architecture. Most recent examples in this field include the Bayer headquarter in Leverkusen, the new Ars Electronica Center in Linz or Yasni Hotel in Dubai. Due to the decrease in the price for LEDS and their constant increase in luminosity, one can expect in the next years further progress in this process of fusion, together with its integration into contemporary architecture, but also heated discussions about the usefulness or uselessness of these developments. The Media Architecture Institute aims at fostering discussion about this topic and directing it on to the right tracks. Since 2006 we are running mediaarchitecture.org<\/a> to collect examples of such projects and analyse their technical background, as well as their creative potential, but also possible risks for the cityscape.<\/p>\n\n

The Media Facades Summit 2012 contributes to this discourse around media architecture by showcasing and discussing latest trends and developments in the field. A series of lectures panel discussions will deal with the following questions:<\/p>\n\n