{"id":6318,"date":"2012-11-11T12:01:36","date_gmt":"2012-11-11T02:01:36","guid":{"rendered":"http:\/\/www.mediaarchitecture.org\/staging\/?page_id=6318"},"modified":"2012-11-11T12:01:36","modified_gmt":"2012-11-11T02:01:36","slug":"dynamic-ornament-1-0-vienna-karlsplatz","status":"publish","type":"page","link":"https:\/\/mediaarchitecture.org\/dynamic-ornament-1-0-vienna-karlsplatz\/","title":{"rendered":"Dynamic Ornament 1.0, Vienna-Karlsplatz"},"content":{"rendered":"<img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/2009\/11\/nacht_3396s.jpg\" alt=\"\" title=\"nacht_3396s\" width=\"500\" height=\"246\" class=\"alignnone size-full wp-image-2966\" \/>\n\n<img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/2009\/11\/nacht_3466s.jpg\" alt=\"\" title=\"nacht_3466s\" width=\"500\" height=\"333\" class=\"alignnone size-full wp-image-2969\" \/>\n\nWhat could a facade only concerned with cultural issues do, how might it look like and how could it challenge commercial advertising-surfaces? An experimental setup to provide an answer has been displayed at the Kunsthalle Project Space in Vienna. Three properties that differ severely from commercial displays have been realized: the screen is transparent, it gleams its image to both of its sides the inside an outside at once, it offers a non-homogenic resolution. Once realized it produces kinetic and perspectively effects in the very substrate of the medium itself.\n\n<img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/2009\/11\/vernissage-9953s.jpg\" alt=\"\" title=\"vernissage-9953s\" width=\"500\" height=\"333\" class=\"alignnone size-full wp-image-2971\" \/>\n\n The classical architectural ornament of the diffuser layer, a laser cut parametric design pattern, gets an overlay by pixel animation and group interaction. As the designer is confident that what he calls the upcoming \u201curban mass media\u201d shows an urgent demand not simply for appropriate content but more over for a \u201cnew ornamental iconography\u201d.\n\n<img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/2009\/11\/nacht_3317s.jpg\" alt=\"\" title=\"nacht_3317s\" width=\"500\" height=\"257\" class=\"alignnone size-full wp-image-2973\" \/>\n\n<img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/2009\/11\/nacht_3362s.jpg\" alt=\"\" title=\"nacht_3362s\" width=\"500\" height=\"367\" class=\"alignnone size-full wp-image-2967\" \/>\n\nHardware: <a href=\"http:\/\/www.zumtobelgroup.com\/en\/index.htm\">Zumtobel<\/a>, System Capix\nInfrastructure for Interaction: <a href=\"http:\/\/www.mobilkom.at\/en\/index?rdeLocaleAttr=en\">Mobilkom Austria<\/a>\nArchitecture: TU Wien, <a href=\"http:\/\/www.a-theory.tuwien.ac.at\/Main\/Home?userlang=en\">Institute f\u00fcr Architekturwissenschaften<\/a>, Fachbereich Architekturtheorie &#8211; Oliver Sch\u00fcrer\n","protected":false},"excerpt":{"rendered":"What could a facade only concerned with cultural issues do, how might it look like and how could it challenge commercial advertising-surfaces? An experimental setup to provide an answer has been displayed at the Kunsthalle Project Space in Vienna. Three properties that differ severely from commercial displays have been realized: the screen is transparent, it [&hellip;]","protected":false},"author":42,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/pages\/6318"}],"collection":[{"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/comments?post=6318"}],"version-history":[{"count":0,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/pages\/6318\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/media?parent=6318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}