Registration<\/h4>\r\nRegistration is not required but would be appreciated for catering purposes:\r\n\r\nOnline Ticketing<\/a> for <\/span>Media Facade Summit 2014, Frankfurt<\/a> powered by<\/span> Eventbrite<\/a><\/div>\r\n<\/div>\r\n<\/a>\r\nAbout the Summit<\/h4>\r\nThrough significant progress in LED engineering, the past years have witnessed an increasing development of media facades and media architecture, which merge buildings and light spots. Buildings thereby increasingly function as media screens or turn in to animated architecture. Most recent examples in this field include the Hanjie Wanda Shopping Centre in Wuhan, the new Ars Electronica Centre in Linz or the installation by the event organisers \u2018Orchestrating the depth of light\u2019 shown at the Luminale 2014 in Frankfurt. Due to the decrease in the price for LEDS and their constant increase in luminosity, one can expect in the next years further progress in this process of fusion, together with its integration into contemporary architecture, but also heated discussions about the usefulness or uselessness of these developments. The Media Architecture Institute aims at fostering discussion about this topic and directing it on to the right tracks. Since 2006 we have maintained mediaarchitecture.org to collect examples of such projects and analyse their technical background, as well as their creative potential, but also possible risks for the cityscape.\r\n\r\nThe Media Facades Summit 2014 contributes to this discourse around media architecture by showcasing and discussing latest trends and developments in the field. A series of lectures panel discussions will deal with the following questions:\r\n\r\n\t- What is the impact of media facades on architecture?<\/li>\r\n\t
- Which part does technology (for example LED technology) play in the design process?<\/li>\r\n\t
- What are the effects of media facades on the perception of a city?<\/li>\r\n\t
- How can citizens become involved in the process?<\/li>\r\n\t
- How can benefits and risks of media facades be assessed?<\/li>\r\n\t
- What are sustainable considerations of this technology?<\/li>\r\n\t
- What are current trends and future directions?<\/li>\r\n<\/ul>\r\n<\/a>\r\n
Program<\/h4>\r\n\u2191 Back to top<\/a>\r\n2 April 2014<\/h6>\r\n
Online Ticketing<\/a> for <\/span>Media Facade Summit 2014, Frankfurt<\/a> powered by<\/span> Eventbrite<\/a><\/div>\r\n<\/div>\r\n<\/a>\r\nAbout the Summit<\/h4>\r\nThrough significant progress in LED engineering, the past years have witnessed an increasing development of media facades and media architecture, which merge buildings and light spots. Buildings thereby increasingly function as media screens or turn in to animated architecture. Most recent examples in this field include the Hanjie Wanda Shopping Centre in Wuhan, the new Ars Electronica Centre in Linz or the installation by the event organisers \u2018Orchestrating the depth of light\u2019 shown at the Luminale 2014 in Frankfurt. Due to the decrease in the price for LEDS and their constant increase in luminosity, one can expect in the next years further progress in this process of fusion, together with its integration into contemporary architecture, but also heated discussions about the usefulness or uselessness of these developments. The Media Architecture Institute aims at fostering discussion about this topic and directing it on to the right tracks. Since 2006 we have maintained mediaarchitecture.org to collect examples of such projects and analyse their technical background, as well as their creative potential, but also possible risks for the cityscape.\r\n\r\nThe Media Facades Summit 2014 contributes to this discourse around media architecture by showcasing and discussing latest trends and developments in the field. A series of lectures panel discussions will deal with the following questions:\r\n
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Zumtobel\r\n\r\nBernd Clau\u00df Dipl. Ing. (FH) Construction Management, Master Eng. in Project management, is heading the global fa\u00e7ade business development for Zumtobel lighting based in Hong Kong. He has perennial experience and background in project management of fa\u00e7ade construction projects. Amongst his wide experiences in LED fa\u00e7ade & architecture lighting, he was project manager of the PLDA award-winning \u201cCheonan Galleria\u201d in South Korea, the World Architecture Lighting Award winning \u201cRookery Building\u201d of Chicago and guest speaker at a number of international events including Media Architecture Biennale 2010 Vienna.\r\n\r\n![\"\"](\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/haeusler.png\")
Media Architecture Institute, Sydney\r\nUniversity of New South Wales, Sydney\r\n\r\nDr M. Hank Haeusler Dipl.-Ing. (Fh) \/ PhD (SIAL\/RMIT) is a Senior Lecturer in the School of Architecture at the University of New South Wales, Sydney, Australia. Haeusler is known as a researcher, educator, entrepreneur and designer in media architecture, digital technology, interaction design and ubiquitous computing and author of five books such as the seminal Media Facades \u2013 History, Technology, Content (avedition, 2009); several book chapters and conference papers. He has taught and lectured in Europe, Asia, North America and Australia at several universities and conferences and is director of the Media Architecture Institute, Vienna \/ Sydney.\r\n\r\n![\"\"](\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/hoggenmuller.jpg\")
Ludwig Maximilian University, Munich\r\n\r\nMarius Hoggenm\u00fcller studies Media Informatics at the University of Munich (LMU). In his bachelor thesis, he investigated methods and tools for prototyping interactive media architecture along with a media facade installation in the Olympic Village in Munich (2013). Currently, he is working as an academic assistant at the chair of Media Informatics, inter alia developing the interactive content for the installation “Orchestrating the Depth of Light”.\r\n\r\n \r\n\r\n![\"\"](\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/pauser.jpg\")
Ars Electronica Futurelab, Linz\r\n\r\nVeronika Pauser is very experienced as a researcher in the fields of graphics computing and interaction design. Moreover she has deep knowledge about scientific processes, methodologies and a strong connection to the scientific community. In addition to her master studies in Interface Culture at the University of Art and Design Linz, she did a Master of Science in engineering in Digital Media at the University of Applied Sciences in Hagenberg. Due to her high interest in emerging topics on the nexus of art and technology, she became a member of the Ars Electronica Futurelab, where she is mainly responsible for project managing, especially in the project execution planning of EU FP7 projects. Aside this, the main focus of her work is the design of interactive installations and performances at the borderline of art and technology.\r\n\r\n![\"\"](\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/pop.jpg\")
Connecting Cities, Public Art Lab, Berlin\r\n\r\nSusa Pop is an urban media curator and producer based in Berlin. In 2003 she founded Public Art Lab (PAL) as a network of experts from the fields of urban planning, new media arts and IT. Susa Pop is interested in creative community building through networking art projects that catalyse communication processes in the public space. She initiated most of the PAL projects like the Connecting Cities Network, Media Facades Festivals, Mobile Studios and Mobile Museums. She also speaks worldwide at conferences and workshops on urban media and is a lecturer at several universities like University of Potsdam \/ European Media Science, SRH Berlin \/ International Business Management, City planning, Leuphana University, Lueneburg. In 2012 Susa Pop published the book Urban Media Cultures.\r\n\r\n![\"\"](\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/rosenius.jpg\")
Lighting Design Collective\r\n\r\nTapio Rosenius is the founder of Lighting Design Col\u00adlective (LDC). The company is based in three studios in Europe (Madrid, London & Helsinki) and operates globally with a network of collaborators. LDC specializes in customized architectural lighting solutions and light art with a uniquely integrated portfolio covering cutting-edge services such as digital content creation, software development and design strategies. Originally from Finland, Tapio is a designer and an artist with com\u00adpleted projects in 23 countries in the Europe, Africa, Asia and Middle East. His work has been recognized with numerous awards from the fields of lighting design and art. He holds a Master of Science in Light & Lighting degree from UCL Bart\u00adlett University, London and a Medianomi in Lighting Design from Tampere School of Arts and Communication, Fin\u00adland. He regularly lectures at universities, trade fairs and professional confer\u00adences about lighting design for the built environment.\r\n\r\n \r\n\r\n![\"\"](\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/silo468_poster.jpg\")
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DAM, Frankfurt\r\n\r\nPeter Cachola Smal, architect and critic, is the director of Deutsches Architekturmuseum (DAM, German Architecture Museum). He has been a member of various juries, such as the European Union Prize for Contemporary Architecture – Mies van der Rohe Award, the European Architectural Photography Prize and the House of the Year award. He also organizes own awards at the DAM, such as the Internationaler Hochhaus Preis (International Highrise Award), the DAM Preis f\u00fcr Architektur In Deutschland (DAM Prize for Architecture in Germany) and the DAM Architecture Book Award. The range of exhibitions and programs at the DAM include topics as New Urbanity: the European City in the 21 Century<\/em>, Urban Green: Contemporary European Landscape Architecture<\/em> and projects with international partners such as Patent Construction: New Architecture made in Catalonia<\/em>, Becoming Istanbul<\/em>, Megacity Network: Korean Contemporary Architects<\/em> and M8 in China: Contemporary Chinese Architects<\/em>. He was the Commissary of the German Contribution to VII. International Architecture Biennale Sao Paulo in 2007, as well. Cachola, who has already been a member of the Jury for the European Prize for Urban Public Space in 2010 and 2012, will be so again in the 2014 edition.\r\n\r\n![\"\"](\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/seitinger.jpg\")
Philips Colour Kinetics, Boston\r\n\r\nSusanne Seitinger, City Innovations Manager for Philips Color Kinetics, is responsible for leading the research and strategy around the impact of programmable LED lighting elements to create safe, inviting and responsive urban environments. Her combined background in architecture, urban planning and human-computer interaction is composed of research and design projects like the Digital Mile in Zaragoza, Spain and Urban Pixels, wireless LED pixels for ad-hoc media fa\u00e7ades. LightBridge, her most recent project in honor of MIT\u2019s 150th anniversary in Cambridge, Massachusetts, used new configurations of low-resolution displays and sensor-activated urban screens to showcase the potential of responsive infrastructures in future urban lighting plans.\r\nSeitinger received a BA from Princeton University as well as a PhD, MS and MCP from MIT. Her PhD dissertation\u2014Liberated Pixels: Alternative Narratives for Lighting Future Cities\u2014explored the aesthetic and interactive potentials for future lighting and display infrastructures.\r\n\r\nPortrait by Chris Pfaff.<\/small>\r\n\r\n![\"\"](\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/settingsgard.jpg\")
Daktronics\r\n\r\nJon Settingsgard is the product manager for Freeform LED Elements at Daktronics in Shanghai, China. He has been working on the development of LED elements with building fa\u00e7ade integration and has projects installed in 17 countries. The majority of the recent work has been involved with low-resolution displays across multi-buildings. He has also spoken at SEGD, American Institute of Architects (AIA), and Singapore Institute of Architects (SIA).\r\n\r\n \r\n\r\n![\"\"](\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/tscherteu.jpg\")
Media Architecture Institute, Vienna\r\n\r\nDr Gernot Tscherteu, interaction designer and researcher at realitylab.at. With a background in political science, Tscherteu has worked for the Austrian Academy of Science, University of Applied Arts, ZKM Karlsruhe, and the Vienna Museumsquarter. Tscherteu has curated numerous events in the field of media facades and media architecture. [![\"\"](\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/wiethoff.jpg\")
Ludwig Maximilian University, Munich\r\n\r\nAlexander is a lecturer and researcher at the Univesity of Munich (LMU). His experience includes activities in commercial human-machine interface design practice, combined with various educational and research activities on media architecture at top-ranked national and international research universities and design schools. In his research work he pursued an interdisciplinary and user-centred approach, and it has led to high-level international publications, as well as a patent and a research award for his previous scientific efforts in the field of design process models for urban media fa\u00e7ade development. His professional industrial experience in the areas of interaction design and human-machine interaction has been gained as an employee and freelance consultant, which has included work for fortune 500 clients, such as Intel, Samsung Mobile, Nokia and Siemens Enterprise Networks. Alexander holds a a Ph.D. in Computer Science from the Univesity of Munich (Ger), an M.A. in Interaction Design from the Interaction Design Institute Ivrea, Milan (I) and a B.A. in space&designstrategies from the University of Art and Industrial Design, Linz (A).\r\n