{"id":155,"date":"2007-03-27T10:33:34","date_gmt":"2007-03-27T00:33:34","guid":{"rendered":"http:\/\/www.mediaarchitecture.org\/taishin-bank-tower-teipeh\/"},"modified":"2007-03-27T10:33:34","modified_gmt":"2007-03-27T00:33:34","slug":"taishin-bank-tower-teipeh","status":"publish","type":"post","link":"https:\/\/mediaarchitecture.org\/taishin-bank-tower-teipeh\/","title":{"rendered":"Taishin Bank Tower, Teipeh"},"content":{"rendered":"\n\n
The majestic Taishin Bank Tower stands approximately 400 feet (120 meters) tall with an elegant architectural design that\u2019s become a new urban landmark in the city of Taipei. Conceived by the renowned architecture firm of Pei Cobb Freed & Partners, the tower\u2019s curvilinear shape mimics that of nearby Jenai Circle, which inspired a uniquely dynamic lighting design by Fisher Marantz Stone (FMS).<\/p>\n\n\n\n\n\n
\u201cThe architect\u2019s concept for the building plan allowed the curve of Jenai Circle to inflect the shape of the building, so we were working with an interesting curve — almost like the shape of a sail in the wind,\u201d said Charles Stone, President of FMS. \u201cThe second part of the lighting concept called for the introduction of a digital \u2018ticker\u2019 sign like those in Times Square. This idea evolved into a low-resolution information fa\u00e7ade, with the overall impression of a building standing in the wind in the center of Taipei.\u201d <\/p>\n\n