{"id":2289,"date":"2009-02-20T15:29:45","date_gmt":"2009-02-20T05:29:45","guid":{"rendered":"http:\/\/www.mediaarchitecture.org\/?p=2289"},"modified":"2009-02-20T15:29:45","modified_gmt":"2009-02-20T05:29:45","slug":"kumho-asiana-group-headquarters-seoul","status":"publish","type":"post","link":"https:\/\/mediaarchitecture.org\/kumho-asiana-group-headquarters-seoul\/","title":{"rendered":"Kumho Asiana Group Headquarters, Seoul"},"content":{"rendered":"<a href=\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/2009\/02\/5s.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2293\" title=\"5s\" src=\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/2009\/02\/5s.jpg\" alt=\"\" width=\"498\" height=\"666\" \/><\/a>\n\n<p>The Khumo Headquarters is located in the Jongno District of Seoul, which historically has been the central area of Seoul for hundreds of years.  With major buildings in close proximity (City Hall, Deoksugung palace, the Korean President&#8217;s residence, Plaza Hotel, US Embassy), this building overlooks one of the most active areas in the entire country.  There is a clear contrast between traditional and modern Korean identity, and while this is a corporate headquarter, this building has strived to balance between both worlds.<\/p>\n\n<!--more-->\n\n<p>Project Facts:<br \/>\n69,000 LEDs<br \/>\n100mm horizontal pitch<br \/>\n200mm vertical pitch (average)<br \/>\nPhysical LED resolution: 150 x 460<br \/>\nContent resolution: 230 x 919<br \/>\nSingle LED Ribbon Surface Area: 5m x 94m<br \/>\nCombined LED Surface Area: 15m x 94m<br \/>\nMedia Facade Surface Area: 24m x 94m<\/p>\n\n<p>Architect: SAMOO Architects &amp; Engineers<br \/>\nArchitectural Lighting Designer: Kang-Woon Kim<br \/>\nProducts: 6,900 Versa RAYs by <a href=\"http:\/\/www.lightway.co.kr\/\">C&amp;C Lightway, Inc.<\/a><\/p>\n\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2290\" title=\"9s\" src=\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/2009\/02\/9s.jpg\" alt=\"\" width=\"500\" height=\"375\" \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2292\" title=\"7s\" src=\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/2009\/02\/7s.jpg\" alt=\"\" width=\"500\" height=\"375\" \/>\n\n<p>via:Andrew Hyman, <a href=\"http:\/\/www.lightway.co.kr\/\">C&amp;C Lightway, Inc.<\/a><\/p>","protected":false},"excerpt":{"rendered":"The Khumo Headquarters is located in the Jongno District of Seoul, which historically has been the central area of Seoul for hundreds of years. With major buildings in close proximity (City Hall, Deoksugung palace, the Korean President&#8217;s residence, Plaza Hotel, US Embassy), this building overlooks one of the most active areas in the entire country. [&hellip;]","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[],"_links":{"self":[{"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/posts\/2289"}],"collection":[{"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/comments?post=2289"}],"version-history":[{"count":0,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/posts\/2289\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/media?parent=2289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/categories?post=2289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/tags?post=2289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}