{"id":35,"date":"2006-06-21T16:33:44","date_gmt":"2006-06-21T06:33:44","guid":{"rendered":"http:\/\/www.mediaarchitecture.org\/?p=35"},"modified":"2006-06-21T16:33:44","modified_gmt":"2006-06-21T06:33:44","slug":"galleria-department-store","status":"publish","type":"post","link":"https:\/\/mediaarchitecture.org\/galleria-department-store\/","title":{"rendered":"Galleria Department Store"},"content":{"rendered":"<img decoding=\"async\" id=\"image36\" alt=\"c8f6760afa.jpg\" src=\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/2006\/06\/c8f6760afa.jpg\" \/>\n\n<p>The Galleria Department Store is actually a refurbishment project. Originally the Galleria Building was windowless and not very appealing. The Owner Hanwha Stores Co, wanted to turn it into a landmark building that would reflect the innovation and style of the area, manifesting its own identity for quality, like the exclusive boutiques within its walls. So <a href=\"http:\/\/www.mediaarchitecture.org\/wp-admin\/www.unstudio.com\/projects\/year\/2004\/1\/141\">UN Studio<\/a> and <a href=\"http:\/\/www.mediaarchitecture.org\/wp-admin\/www.arup.com\/netherlands\/project.cfm?pageid=6676\">ARUP Lightning<\/a> were asked to recreate the mall\u00b4s exterior. Together they developed a chameleon-like facade that reflects the subtleties of natural light on opalescent, dichroic glass discs during the day. At night the discs are individually backlit and controlled by a computer program to create brilliant and unique colour schemes all over the building &#8211; each disc acting like a big pixel on a giant screen. 4330 discs, each 850mm in diameter, make up the entire facade of the mall.<\/p>\n\n<!--more-->\n\n<img decoding=\"async\" loading=\"lazy\" class=\"auto\" width=\"248\" height=\"338\" alt=\"mag436_03_popup.jpg\" id=\"image39\" src=\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/2006\/06\/mag436_03_popup.jpg\" \/>\n\n<img decoding=\"async\" loading=\"lazy\" width=\"250\" height=\"338\" alt=\"d0b9b0856f.jpg\" id=\"image38\" src=\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/2006\/06\/d0b9b0856f.jpg\" \/>\n\n<p>Arup Lighting worked closely with hardware manufacturers <a href=\"http:\/\/www.xilver.nl\/projects.php\">Xilver<\/a> and software developers <a href=\"http:\/\/www.ecue.tv\/Galleria_S.736.0.html\">E:Cue<\/a> to refine the programming that operates the pixel colour changes.<\/p>\n\n<img decoding=\"async\" loading=\"lazy\" width=\"510\" height=\"403\" alt=\"unstudio_galleria_seoul_feb.jpg\" id=\"image37\" src=\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/2006\/06\/unstudio_galleria_seoul_feb.jpg\" \/>\n\n<p>This project has been shown at the Media Facades Exhbition Berlin 2008 and was published in the Exhibition Companion\n(<a href=\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/2008\/11\/media_facades_exhibition_companion.pdf\">download the Catalogue Pdf &#8211; 7 Mb<\/a>).<\/p>","protected":false},"excerpt":{"rendered":"The Galleria Department Store is actually a refurbishment project. Originally the Galleria Building was windowless and not very appealing. The Owner Hanwha Stores Co, wanted to turn it into a landmark building that would reflect the innovation and style of the area, manifesting its own identity for quality, like the exclusive boutiques within its walls. [&hellip;]","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[],"_links":{"self":[{"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/posts\/35"}],"collection":[{"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/comments?post=35"}],"version-history":[{"count":0,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/posts\/35\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/media?parent=35"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/categories?post=35"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/tags?post=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}