{"id":44,"date":"2006-06-21T16:32:47","date_gmt":"2006-06-21T06:32:47","guid":{"rendered":"http:\/\/www.mediaarchitecture.org\/?p=44"},"modified":"2006-06-21T16:32:47","modified_gmt":"2006-06-21T06:32:47","slug":"chanel-tower","status":"publish","type":"post","link":"https:\/\/mediaarchitecture.org\/chanel-tower\/","title":{"rendered":"Chanel Tower"},"content":{"rendered":"<img decoding=\"async\" id=\"image45\" alt=\"47976496_714490f1a4_o_d_2.jpg\" src=\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/2006\/06\/47976496_714490f1a4_o_d_2.jpg\" \/>\n\n<p>With a 10-floor palace of glass at the ritziest of all Tokyo addresses, Chanel launched its biggest boutique in the world. Designed by American architect <a href=\"http:\/\/www.petermarinoarchitect.com\/\">Peter Marino<\/a>, the 56-meter high building is set to dominate the elite Chuo-dori avenue.  It has a massive curtain wall of glass that encapsulates a nest-shaped block of aluminum in Chanel handbags&#8217; signature tweed pattern.The glass facade will light up Ginza each dusk to dawn with 700,000 embedded white light-emitting diodes.The Chanel Tower in the Ginza district of Tokyo is a true architectural integration of LED technology into a curtain wall.  From inside and outside the LED technology appears transparent, allowing the office worker a clear an unobstructed view of the world during the day.  The street view presents the worlds largest black and white video wall at night.The Hardware came from <a href=\"http:\/\/www.ledeffects.com\/installations\/ginzaskyscraper.htm\">L.E.D. &#8211; Effects<\/a>. You can also find a nice <a href=\"http:\/\/www.ledeffects.com\/images\/animations\/chanel_installation.mov\">Video<\/a> there wich shows the installation of the facade.<\/p>\n\n<!--more-->\n\n<img decoding=\"async\" loading=\"lazy\" width=\"247\" height=\"183\" alt=\"chanel.jpg\" id=\"image43\" src=\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/2006\/06\/chanel.jpg\" \/> <img decoding=\"async\" loading=\"lazy\" width=\"246\" height=\"183\" alt=\"chanel1.jpg\" id=\"image42\" src=\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/2006\/06\/chanel1.jpg\" \/>\n\n<p>This project has been shown at the Media Facades Exhbition Berlin 2008 and was published in the Exhibition Companion\n(<a href=\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/2008\/11\/media_facades_exhibition_companion.pdf\">download the Catalogue Pdf &#8211; 7 Mb<\/a>).<\/p>","protected":false},"excerpt":{"rendered":"With a 10-floor palace of glass at the ritziest of all Tokyo addresses, Chanel launched its biggest boutique in the world. Designed by American architect Peter Marino, the 56-meter high building is set to dominate the elite Chuo-dori avenue. It has a massive curtain wall of glass that encapsulates a nest-shaped block of aluminum in [&hellip;]","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[],"_links":{"self":[{"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/posts\/44"}],"collection":[{"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/comments?post=44"}],"version-history":[{"count":0,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/posts\/44\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/media?parent=44"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/categories?post=44"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/tags?post=44"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}