{"id":5660,"date":"2011-06-15T15:18:39","date_gmt":"2011-06-15T14:18:39","guid":{"rendered":"http:\/\/www.mediaarchitecture.org\/?p=5660"},"modified":"2011-06-15T15:18:39","modified_gmt":"2011-06-15T14:18:39","slug":"custom-mediafacade-for-autostadt-wolfsburg","status":"publish","type":"post","link":"https:\/\/mediaarchitecture.org\/custom-mediafacade-for-autostadt-wolfsburg\/","title":{"rendered":"Custom MediaFacade for Autostadt, Wolfsburg"},"content":{"rendered":"<img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/2011\/06\/eFour_Autostadt2s.jpg\" alt=\"\" title=\"eFour_Autostadt2s\" width=\"510\" height=\"383\" class=\"alignright size-full wp-image-5661\" \/>\n\n<p>Autostadt, the visitor attraction centre adjacent to the Volkswagen factory in Wolfsburg, Germany, featured a main fa\u00e7ade with an integrated Neon installation that needed to be replaced. The new installation had to adhere to three major design criteria: it had to simulate the original neon installation, blend seamlessly with the building\u2019s clean, modern architecture and it had to remain true to Volkswagen\u2019s values of environmental protection and sustainable development.<\/p>\n\n<!--more-->\n\n<p>Autostadt cooperated directly with eFour to custom design, build and deliver the media fa\u00e7ade. eFour offered Autostadt a custom-designed LED solution of 800 linear meters of video controlled diffused LED tube that covers over 2000 square meters of building fa\u00e7ade, with all LED tubes in custom lengths that fill the exact height of each single window frame in the fa\u00e7ade. The tubes were placed vertically across the fa\u00e7ade to form a vast low-resolution screen capable of displaying abstract visuals and color fades, but also text and video graphics.<\/p>\n\n<img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/2011\/06\/eFour_Autostadt-s.jpg\" alt=\"\" title=\"eFour_Autostadt s\" width=\"510\" height=\"383\" class=\"alignright size-full wp-image-5662\" \/>\n\n<p>The fa\u00e7ade features tubes each 230cm in length with 90 individual video-controllable pixels using high quality NICHIA 3-in-1 SMD LEDs per tube &#8211; hence the fa\u00e7ade consists of over 30.000 individually controllable pixels. The new installation delivers a color depth of over 1 billion colors due to proprietary video control that uses 30bit pixel control. It has an impressively low power consumption of only 25W per tube.<\/p>\n\n<p>by\/via: <a href=\"http:\/\/www.efour-mediatecture.com\/projects.html\">efour-mediatecture.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"Autostadt, the visitor attraction centre adjacent to the Volkswagen factory in Wolfsburg, Germany, featured a main fa\u00e7ade with an integrated Neon installation that needed to be replaced. The new installation had to adhere to three major design criteria: it had to simulate the original neon installation, blend seamlessly with the building\u2019s clean, modern architecture and [&hellip;]","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/posts\/5660"}],"collection":[{"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/comments?post=5660"}],"version-history":[{"count":0,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/posts\/5660\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/media?parent=5660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/categories?post=5660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/tags?post=5660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}