{"id":8060,"date":"2013-11-11T15:54:56","date_gmt":"2013-11-11T14:54:56","guid":{"rendered":"http:\/\/www.mediaarchitecture.org\/?p=8060"},"modified":"2014-04-15T19:29:59","modified_gmt":"2014-04-15T19:29:59","slug":"mondeal-square-india","status":"publish","type":"post","link":"https:\/\/mediaarchitecture.org\/mondeal-square-india\/","title":{"rendered":"Mondeal square, India &#8211;  Ahmedabad, Gujarat"},"content":{"rendered":"<img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/AD-2194-Mondeal-square-Ahmedabad-IM-8.jpg\" alt=\"AD 2194 Mondeal square Ahmedabad - IM 8\" width=\"940\" height=\"641\" class=\"alignnone size-full wp-image-8101\" \/>\r\nBEPS India together with AHL installed the actual biggest media facade in India, Ahmadabad.\r\nThe whole building consist out of two blocks each providing a irregular shaped curve and two different main viewing angels.<!--more--><br><br>\r\n<img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/DSCN5016.jpg\" alt=\"DSCN5016\" width=\"700\" height=\"525\" class=\"alignnone size-full wp-image-8061\" \/>\r\n\r\nDue to this fact mapping was quite a piece of work, but finally AHL managed to create a brilliant and consistent image.\r\nAHL used their new D32 media tube, seamless integrated in the facade profiles which take up different directions to create an exciting and very special grid.\r\n<br><br>\r\n\r\n\r\n<img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/DSCN4733.jpg\" alt=\"DSCN4733\" width=\"700\" height=\"525\" class=\"alignnone size-full wp-image-8063\" \/>\r\nAtelier Dada did the lighting design, the programming and also generated the video content for the LED screen.\r\nThe media facades uses 3968 of media lines and covers 5293m2 of fa\u00e7ade.\r\nWhat is unique in this project unlike other media facades is that this has a smart architectural language where light became a medium and almost a tangible part of the design in a very Indian context. The approach has been to celebrate the structure in the architectural screen. Atelier Dada did that discreetly by making the LED products part of the diagonal members so it looks pure during the day and light comes seamlessly from within by night, creating surprise and magic.<br><br>\r\n\r\n\r\n\r\n<img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.mediaarchitecture.org\/wp-content\/uploads\/sites\/4\/DSCN4632.jpg\" alt=\"DSCN4632\" width=\"700\" height=\"525\" class=\"alignnone size-full wp-image-8064\" \/>\r\n\r\n\r\n<iframe loading=\"lazy\" width=\"588\" height=\"331\" src=\"\/\/www.youtube.com\/embed\/3hDdMjAWKwA\" frameborder=\"0\" allowfullscreen><\/iframe>\r\n\r\n\r\nCredits: <br>\r\n\r\nClient: <a href=\"http:\/\/www.hnsafal.com\">HN Safal<\/a><\/a><br>\r\nArchitect: <a href=\"http:\/\/www.blocherblocher.com\">Blocher &#038; Blocher<\/a><\/a><br>\r\nLighting designer and Video programming Designer : <a href=\"http:\/\/www.atelierdada.com\">Atelier dada<\/a><br>\r\nSupply and Installation : BEPS (Bombay Electrical Projects and Supplies)<br>\r\nManufacturer of LED Hardware: <a href=\"http:\/\/www.ledahl.net \">AHL<\/a><br>","protected":false},"excerpt":{"rendered":"BEPS India together with AHL installed the actual biggest media facade in India, Ahmadabad. The whole building consist out of two blocks each providing a irregular shaped curve and two different main viewing angels.","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[18,2],"tags":[],"_links":{"self":[{"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/posts\/8060"}],"collection":[{"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/comments?post=8060"}],"version-history":[{"count":0,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/posts\/8060\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/media?parent=8060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/categories?post=8060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediaarchitecture.org\/wp-json\/wp\/v2\/tags?post=8060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}