Media Architecture Institute

Students for the Hogeschool van Amsterdam brought a facade mock up of the Galleria Seoul Shopping Center with them to build it up for the Media Architecture Biennale. In addition they also found space in their cars for the brand new Luma Space, a product which was developed by Rogier van der Heide, the chief design officer of Philips with the students.

They showed a lot of patience with mounting all the glass disks on the Galleria mock up and a lot of team spirit while working out how to hang the Luma Space panels in the exhibition hall. The students were superviced in this process by Dick Vonk, their professor.

A Big Thank You! to them!

OPENING 7 October 2010.
Start: 18:30, free entry
Künstlerhaus Wien, Karlsplatz 5

Welcome by Peter Bogner (director Künstlerhaus)
Introduction by Oliver Schürer (conference curator)
Keynote: Kas Oosterhuis (ONL)
Exhibition opening presentations by Gernot Tscherteu und Martin Tomitsch (exhibition curators)

Opening party: http://www.mediaarchitecture.org/biennale2010/

We are proud to announce that the Biennale website is online and that the registration is open now.

Have a look at the program and click here to register.

Jeddah’s Corniche won’t ever be the same after final completion of the King’s Road Tower and its breath-taking cutting-edge LED MediaFacade. Being the largest in the Middle East, with almost 10.000 sqm of custom-made video system, it also uses the DMF 2.0 technology: the latest and trendiest innovation for full integration into the Facade.

The experience of light and lighting is multi-sensory: light does not only provide sight, but also enhances texture (that we feel), reveals shape (that we touch) and space (that we are in). Media architecture often is created using “hard” surfaces such as glass and composites, with little attention to the experience of texture and tactility. Luma Space 2010 is the result of an exploration of “soft” materials that are back lit using a pixelated LED grid.