MAI Blog

The Media Architecture Biennale returns to Europe

After Sydney in 2016 and Beijing in 2018, the Media Architecture Biennale will return to Europe in 2020. We are very excited to announce that MAB20 will be hosted by the Amsterdam University of Applied Sciences in collaboration with Utrecht University 23 to 27 November 2020. 

Originally, media architecture was most concerned with the integration of displays and interactive installations into architectural structures, such as media facades and urban screens. Over the years, the discipline has grown much broader, as new technologies such as digital platforms and smart city technologies have increasingly made their way into the experience, management and design of cities.

None of these technologies brought into the city are neutral enablers, mere decorative structures or just simple market places connecting demand and supply in fields as diverse as energy and transport to commerce and leisure. They are built upon numerous spoken and unspoken assumptions about urban life, each with their own implications for both social relations as well as their effect on the natural ecosystem.It is time therefore for the discipline of media architecture to address the implied futures of new technologies.

MAB20 calls for media architectures that move beyond the mere spectacular; as well as beyond the design of individualized services comforting human customers. MAB20 calls for media architectures and urban interaction that dare to take on a more-than-human approach: aiming at the well-being of the natural ecosystem as a whole; For urban media art and design that bring implicit and explicit bias within technology and culture to light, and provide the means for ongoing discussion, debate, and societal change; For digital platforms that strengthen citizen’s digital rights in democratic societies.

To find out more, visit the Media Architecture Bienalle 2020 website. For updates, follow us on Facebook, Twitter or Instagram

Calls for participation will be announced soon. 

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