Media Architecture Institute

Alexandros Tsolakis and David Bajt from United Visual Artists talk about the working process at U.V.A. and how the creative process is steered to achieve the best results. Brain storming plays an important role in their work process, it allows them to collect ideas which are later distilled and polished by the team. They also talk how model building and prototyping work also plays an important role in the creative process, and getting away from the computer can boost actually improve the results and accelerate the testing of ideas. Especially lighting can be better tested through models, as lighting simulation can be a time intensive activity that nevertheless does not delivered the best results.